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The strength and nature of a particular trademark can determine the performance and branding of a business in a market and the scope of legal protection to which the business is entitled. A highly distinctive trademark is a “strong mark” …

The strength and nature of a particular trademark can determine the performance and branding of a business in a market and the scope of legal protection to which the business is entitled. A highly distinctive trademark is a “strong mark” …

Choosing a strong trademark, one that is legally enforceable, could be one of the most important considerations for business startups. The selected trademark should convey what the entrepreneurs want to say about their products and should meet the goals of …

Basically, a trademark could be a business’s identification. A trademark serves to distinguish a business brandand can be created with words, symbols, and images. A trademark lawyer will often help their clients in choosing legally enforceable trademarks, filing the proper …

Clients often ask whether they can file their own trademark application. The answer is always, “of course.” However, they can also change their own oil, make plumbing repairs, and prepare their own taxes. The better question is, Why should I …